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A good display rental company can help turn your ideas into reality. If you are working hard to gain new customers and business, you only have a short amount of time to get potential customers to your booth. And if you work with a creative marketing team at your place of business, you're most likely experienced with coming up with attention-grabbing designs and booth graphics. Examine a few common things to keep in mind when you're at your event.
Effective demos
If you are selling a product for your company, you may be able to reel in customers by doing a cool demonstration. And to make this work, you need to talk with a good display rental company to ensure your booth is able to coincide with your demo. It's a good idea to have a booth that is big enough to accommodate people, but not too large that it's overbearing. This way, you can perform your demo and feel good knowing that when people gather around, they're in a comfortable space.
Good graphics
Nothing's worse than being at a tradeshow and all the booths are the same. If you are eager to drive more business, a captivating booth is essential. When you reach out to your display rental company, be sure to provide them with multiple ideas to ensure you get the reaction you want. Some people love to include giveaways and this can really get lots of traffic in your booth. At the same time, once they get there, the booth should make them want to stay. Some people even make the booth interactive so potential customers really feel like their involved in the action.
Special lights
Getting people to your booth is one thing, but keeping them there is another. That's why it would be a good idea to make sure your area is well lit. Nothing's harder than trying to make eye contact with someone and it's hard to see them. And if you want to take things a step further, you could work with your creative team to come up with cool special lighting effects if the audience you're catering to seems like they would be susceptible to it. While everyone is walking around to one drab booth to another, yours could be the one that really stands out.
Props
Depending on your theme, a display rental place can set up the booth to coincide with other props you may have. For instance, if the theme is centered on Las Vegas, you may consider putting an actual slot machine in the booth. Or if you want an artistic feel, the booth could be made with papered walls and customers could come up and paint whatever they want at the booth. All these props and ideas could help get your more business.
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