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HeadsUp Entertainment Consolidates Poker operations in new Division - GlobeNewsWire (press release)

CALGARY, Alberta, June 1, 2011 GLOBE NEWSWIRE)-operators of Canadian Poker Tour, Canadian Magazine of player of Poker and the Canadian network television of the player of Poker HeadsUp Entertainment International Inc. (Pink Sheets: HDUP) announced today that it will consolidate all transactions poker in a new separate division. Kelly b. Kellner, President and CEO of HeadsUp Entertainment International, Inc., said that the company is currently recruiting a President of the new division which will include also the Magazine Canadian player of Poker, the Canadian network television of the Poker Player and all affiliates licences and sponsorship agreements.

"Following the recent expansion, new opportunities for market and of potential interest of purchasers we decided it would be in the interest of the company and its shareholders to consolidate operations of poker in a single unit," said Kellner. "We have begun to actively recruit a Chairman for this division which not only includes the industry but shares the passion that all kissing us them at HeadsUp.". We anticipate announcing the candidate for this position over the next two weeks. »

Kellner said they are currently building a new team of sponsorship to increase profitability at the national level and campaigns of geo-targeted and aggressive expansion in its operations of tourism international poker.

"We also seek to hire a new Director of tournament, support staff and regional directors of the Colombia British Columbia, Ontario and Quebec," said Kellner. "Because of recent events, specifically the indictment of several poker sites online major, our business grows exponentially with presence of tournament poker live up to 35 per cent in all areas."  Management believes it y approximately 3.5 million players of poker to the Canada only, and the second largest online poker income generates country in the world.

Kellner, said what his international marketing team will have a significant presence at the 2011 World Series of Poker in Las Vegas, marketing of events to come, and to continue negotiations with sponsors and potential acquirers. The industry has seen a number of land-based poker tournament operators being acquired, more recently the World Poker Tour after having been purchased by Party Poker in 2009.

HeadsUp Entertainment International Inc. topic.

HeadsUp Entertainment International Inc. is a global, media and entertainment, engaged in the creation of entertainment brand through the development, production and marketing of television programming based on poker and other entertainment topics. For more information, see the company Web site www.headsupentertainment.com.

These forward-looking statements:

This press release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Provided when it is used in this press release, words such as "estimate", "expect", "anticipate", "plans", "expected", or "similar expressions are intended to identify forward-looking statements, which are, by their very nature, non-operational guarantees or financial performance future HeadsUp Entertainment International Inc. and are subject to risks and uncertainties." Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only with effect from the date of this release. Due to risks and uncertainties, actual events may differ materially from current expectations. The company disclaims any intention or obligation to update or revise the forward-looking statements, as a result of new information, future events or otherwise.

CONTACT: HeadsUp Entertainment International Inc. Investor Relations - Kelly b. Kellner (403) 269-9039 Web site: www.headsupentertainment.com


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